The Science Behind Explainer Videos

Whether it's publicizing research findings or illustrating technical processes, one of the biggest challenges that science organizations face is communicating intricate concepts to a broad audience. Explainer videos are a great way to bridge that gap. These short, engaging, and visually dynamic videos can simplify complex scientific ideas, making them more accessible to everyone—from students to industry professionals, providing in-depth and relevant tips for solving your audience’s pain point.

What Makes Explainer Videos So Effective?

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Improved Understanding

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Explainer videos are great for simplifying complex ideas and making information more digestible for viewers. Visuals aid in knowledge retention, and videos have the advantage of utilizing tools like sound and animation to help communicate intricate concepts efficiently. Presenting information visually will also hold your viewers’ attention longer than by using text alone. Because of these benefits, integrating explainer videos into your communications plan can help improve knowledge dissemination and foster greater interest in scientific subjects. 

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Brand Awareness

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A well-crafted explainer video can help establish a strong and trusted brand identity. The style and approach of your video could convey a sense of humor, creativity, or communicate a more serious academic tone.

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We put a lot of consideration into the format, script and design of the explainers that we produce. Here’s a video that we created for On Our Own of Maryland – a short explainer to support their campaign to challenge the myths and misperceptions about mental illness and addiction. 

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If you are ready to make an explainer video, our team will work with you to make sure that our creative approach fits well with your culture and brand aesthetics. Please reach out to us.

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Communicating Science with Storytelling Techniques

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Your explainer video can take your viewer on a journey by following a simple narrative structure. We like to structure the explainers that we make for our clients like this: 

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• The problem
• The solution
• Show how it works
• Benefits
• Call to action

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This structure will guide your viewer from understanding the problem to offering solutions, supporting it with images, infographics, and data. 

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A Boost to your SEO Ranking + Shareability

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Explainer videos are a powerful tool for boosting your SEO efforts by increasing both user engagement and time spent on your website. Search engines like Google prioritize content that keeps visitors on your site longer, and videos are one the best ways to capture people’s attention and hold it. People can easily share videos on popular social media platforms, driving more traffic and increasing backlinks, which further enhances your SEO ranking. The more easily your content can be found, the greater the opportunity to inform and engage the public, researchers, or stakeholders. 

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Conclusion

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Explainer videos are an invaluable asset for science organizations looking to enhance their communication strategies. They not only simplify complex information but also engage people through storytelling and visuals, making learning more interactive and memorable. 

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With their ability to reach diverse audiences and break down barriers to understanding, explainer videos can also help to inspire curiosity and promote deeper understanding. By incorporating this powerful tool, you can ensure that your message will resonate and leave a lasting impact.

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Reach out to us to discuss how we can help you create an explainer video to communicate your research findings, educate the public about a scientific issue, or promote your organization's work.